Sydänliitto
The intricate lives of women and their hearts.
The Press Play campaign, conceived by Bond Agency, brings a bold new perspective to women’s heart health through the transformative lens of menopause. Designed and realized in close collaboration with Finnish women, this initiative is grounded in real-life experiences and stories, inviting women from all walks of life to help shape its vision. Together, we aim to reshape discussions on women’s health, breaking down persistent stigmas that frame menopause and heart health to the shadows as “issues for older, invisible women.”
At the heart of Press Play, we explore fundamental questions of resilience, empowerment, and humanity. What has challenged the heart? What has strengthened the heart? What would keep us pressing play no matter what.
This campaign would not have been possible without our talented team, who poured their passion and expertise into every step. Press Play is paving the way for a healthier, more open-hearted conversation—one beat at a time.
The Press Play campaign, conceived by Bond Agency, brings a bold new perspective to women’s heart health through the transformative lens of menopause. Designed and realized in close collaboration with Finnish women, this initiative is grounded in real-life experiences and stories, inviting women from all walks of life to help shape its vision. Together, we aim to reshape discussions on women’s health, breaking down persistent stigmas that frame menopause and heart health to the shadows as “issues for older, invisible women.”
At the heart of Press Play, we explore fundamental questions of resilience, empowerment, and humanity. What has challenged the heart? What has strengthened the heart? What would keep us pressing play no matter what.
This campaign would not have been possible without our talented team, who poured their passion and expertise into every step. Press Play is paving the way for a healthier, more open-hearted conversation—one beat at a time.
Client: Sydänliitto
Agency: Bond
Cinematographer: Iiro Rautiainen
Photographer: Karoliina Bärlund
Stylist & set designer: Susanna Vento
Muah: Jenny Jansson
Edit & grade: Iiro Rautiainen
Music composition: Lauri Eloranta
Sound post-production: Toast
Sound technician: Jukka Åkerman
Key Grip: Joel Virtanen
Shot supervisor: Santeri Suvanto
Stylist assistant: Wendy Turner
Production assistant: Helena Grierson
Kiitos Kinos Rentals & Finnrent
Agency: Bond
Cinematographer: Iiro Rautiainen
Photographer: Karoliina Bärlund
Stylist & set designer: Susanna Vento
Muah: Jenny Jansson
Edit & grade: Iiro Rautiainen
Music composition: Lauri Eloranta
Sound post-production: Toast
Sound technician: Jukka Åkerman
Key Grip: Joel Virtanen
Shot supervisor: Santeri Suvanto
Stylist assistant: Wendy Turner
Production assistant: Helena Grierson
Kiitos Kinos Rentals & Finnrent
