A sanitary brand for the future – that’s what Delipap (also behind the Vuokkoset brand) set out to create with Wölva, highlighting sustainable and feminist values. The sanitary products were created with a negative carbon footprint and primarily made of biodegradable cellulose. We can stand behind that. On this case, we contributed creative direction in addition to producing the entire shoot starting with getting the team together and ending in the final brand imagery.

The approach was clear: primal, sensitive women in front of the camera, set in a deep forest. A female-strong core team lead by us, created the looks and the direction for the images. Two shooting days and a few accidental baskets of chanterelles later, we are delighted to present our version of a strong woman, sisterhood and their connection to nature.

Client: Delipap
Agency: Mpakt
Photographer: Lina Jelanski
DOP: Oskari Pulkkinen
Stylist: Minttu Vesala
Muah: Jenny Jansson